Core disciplines of Product Management
- Customer, Buyer and Market Understanding
- Market Opportunity Analysis
- Concept and Product Development
- Lifecycle Management
Product Management Role Overview
Product Management Executive Responsible for: Product Portfolio Product Organization Vital functions: Product Strategy Execution Direct responsibility: Product Portfolio Financial Performance Staff Infrastructure Go-To-Market Process / Overall Innovation Innovation Investment Strategy Approving Business Cases and Products Highly Influencial: Specific Markets Customers Product areas served Product development process Go-to-Market Strategy Mergers and aquisitions Overall corp. strategy Peers: CMO Technology leader Sales leader Finance leader Strong link to: Marketing (they have the deep knowledge of customers/buyers)
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