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Showing posts from July, 2017

Product Management Role Overview

Product Management Executive Responsible for: Product Portfolio Product Organization Vital functions: Product Strategy Execution Direct responsibility: Product Portfolio Financial Performance Staff Infrastructure Go-To-Market Process / Overall Innovation Innovation Investment Strategy Approving Business Cases and Products Highly Influencial: Specific Markets Customers Product areas served Product development process Go-to-Market Strategy Mergers and aquisitions Overall corp. strategy Peers: CMO Technology leader Sales leader Finance leader Strong link to: Marketing (they have the deep knowledge of customers/buyers)

Core disciplines of Product Management

Customer, Buyer and Market Understanding Market Opportunity Analysis Concept and Product Development Lifecycle Management